Mina Mahmudi obtained a Bachelor of Arts degree in Management & Marketing from Webster University in 2008. As project manager in the field of photograph editing she considerably supported Mario Pricken’s book “Clou”, doing research into excellent projects from the creative industries worldwide. At present, she studies Innovation Management at the Central Saint Martins College of Art and Design in London. Since 2009 she has been gaining practical know-how in the field of idea management mainly through projects like Urban Green Line (winner of the Sustain Our Nation Award of Audi Design Foundation) or working with the Olympic Committee in London, the British Library and the Global Color Research Mix magazine.

Competences & capabilities: Ethnographic research. Household and consumer research and stakeholder analyses as a basis for successful strategies in innovation processes. Designing and performing innovation processes.