Publisher Hermann Schmidt Mainz on Mario Pricken
For more than eleven years Mario Pricken has inspired the marketing departments of international companies, renowned agencies, design firms and television stations as innovation director and consultant. Only very few people know as many creative companies from the inside as he does. With his company that was founded in 1999, he and his team are among the most sought-after experts for innovation processes, effective idea management or new creativity techniques. The book “Creative Advertising” (130,000 copies sold in six languages) published in 2001 made him the acclaimed author of what today is an internationally recognised standard work. He is also the author of “Visual Creativity” and the “Creative Sessions Box” creative card set (co-author Christine Klell). In 2009 his third book “Clou – Strategic Idea Management in Marketing, Advertising, Media & Design” was published. A passionate creative industry professional with more than 18 years experience in the industry, Pricken has been teaching “Creativity and Strategy” at the University of Applied Arts Vienna since 2006.
Competences & capabilities: Elicitation of goals and strategies from complex problem areas. Designing and performing innovation processes. Consulting services related to the set-up of creative departments and the integration of idea management techniques in creative industries companies. Creativity training for teams from marketing, advertising, media and design.