Dieter Weidhofer has been working as free creative director for some of the major agencies in Austria as well as for international companies such as IKEA, Hewlett-Packard, Audi and Bank Austria for more than 20 years. In the course of his career he has won more than 50 national and international awards in prestigious competitions like Clio, ECHO, Golden Drum or in Cannes. Trained as NLP Master Coach and certified systemic trainer, since 2006 he has dedicated his activities to training and workshops for team leadership as well as to team coaching for more effective generation of ideas in advertising and marketing. Since 2010 he has been a partner in Mario Pricken’s team. With his special capabilities and his pronounced attachment to creativity combined with Mario Pricken’s innovative techniques, he has forged new trails in the field of idea management and creativity. In addition, he has been Assistant Professor at the Advertising Academy in Vienna since 2007.
Competences & capabilities: Designing and performing innovation processes. Training and workshops on creativity and idea management in marketing, advertising, media and design.