Who is Tobias Federsel?

›› Learn the rules, just to break them.

Tobias Federsel accompanied Mario Pricken as an assistant coach for quite some time already in different agencies and companies of the creative industry. Since 2007 he has been working in Mario Pricken's team as a trainer and workshop coach in the field of advertising, marketing and media.

Tobias Federsel can already look back upon an impressive creative career. He started working for Austria's largest advertising agency at the time, when he was only 19 years old. Working for different national and international ad agencies throughout the years, lead him to achieve the position of a Creative Director, as Austria's youngest copywriter. More than a decade of successfull work in the local advertising scene, resulted not only in many international awards e.g.: Cannes, New York, London, but most of all in a great store of knowledge. The motivation of the team, the generating of new inspiration and the breaking free of fixed behaviour patterns, has been lived for many years – an experience, that emphasizes Tobias' key qualification for the practice-orientated trainings of mariopricken.com.

Tobias Federsel decided to become self-employed in 2005 and has been working as a freelance conceptionist and author for ad agencies, filmproduction companies, publishing houses and clients from the private sector inside and outside the country. He published his first book in 2006 („A, B, See – Buchstabieren für Anemonen“). Starting with 2007, Tobias Federsel has been teaching the Media Management and Communications Consulting for copywriting at the Fachhochschule St. Pölten (Lower Austria).