Who is Mario Pricken?

›› Publisher Hermann Schmidt Mainz on Mario Pricken

Mario Pricken is one of today's most sought-after professionals working with creativity techniques, thought strategies and effective idea management. His services as a consultant and creativity trainer have for a number of years been in great demand among well-known advertising agencies, design firms, television stations and international marketing departments. Adweek, Ad Asia and the Financial Times are just three of the media titles that regard his approach to idea management as a convincing new route towards the professionalisation of the creative sector.

›› By Georg Pichl / Editor, ORF (Austrian Broadcasting)

„... A glance at his family history reveals that one of Pricken's ancestors on his father's side was the poet Georg Trakl. Perhaps this explains where his creativity springs from and what ultimately attracted him to the advertising industry, where he worked for over ten years.“

„... From 1991 onwards, Pricken worked as a consultant and creative director for advertising agencies, but also as a freelance creative looking after a portfolio of well-known national and international clients for several years. During this time he had already started to develop new methods of improving ‘creative performance’ in teams and inspiring them to generate more unusual ideas.“

„... Of great benefit to his work have been periods of training with first-class communicators such as Stephan Gilligan (hypnotherapy), Frank Farrelly (Provocative Therapy), Thies Stahl (Systemic NLP), Peter Schütz (NLP), John La Valle (Human Design Engineering) and Harry Merl (imaginative processes).“

„... Since 1998, Pricken has been holding creativity training seminars for the creative industry and related areas such as marketing and the media and has published numerous articles on creativity and innovation in magazines and periodicals. Following an extended working trip to Hong Kong, he completed Creative Advertising in 2001. The book became a bestseller and has been translated into English, Chinese, Dutch and Spanish. It has sold more than 45,000 copies to date. Pricken's second book, Visual Creativity, was published in 2003 and has already achieved sales of 20,000.“

„... Today, Pricken is the most sought-after creativity expert in the German-speaking world and spends a substantial amount of his time working with teams and companies as a coach, providing new stimuli and teaching creativity techniques and idea management methods.“

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