Idea Management and Creativity Techniques for New Innovation Impulses in Marketing, Advertising, Media & Design
6 facts why this training course is very close to your business reality
We customise our inhouse training to meet the needs of teams from areas such as marketing, advertising, media and design but also from product innovation or game development. This two-day intensive training course teaches you how to efficiently use professional idea management and helps teams develop more big ideas and innovations. Learn how to inspire yourself to come up with a generous flow of high-quality ideas and how to implement them successfully, regardless of how you are feeling that day. The “black box of creativity” is considerably demystified through systematic application of efficient thought strategies favoured by top international creatives. To gain the maximum practical benefit for your team these two days are structured to mirror your business reality:
- The team save time by developing pools of ideas for ongoing projects based on their own business experience.
- Using examples from their own projects, team members directly experience the practical capability of all approaches to idea management.
- Learning by doing: in several impromptu meetings the team learn how to leave well-worn paths and establish a new “creative culture”.
- On request, training takes place on your own company premises to experience the practical suitability of the approaches in a familiar environment.
- The trainers are professionals from the creative industries and therefore speak the jargon of the participants.
- We work exclusively with creative tools and techniques from the field of idea management that have been specifically developed for creative industries teams (no mind mapping, no PowerPoint, no pin cards or similar methods).
7 valuable lessons learned in this training course
- A clear briefing and clear goals are half the solution: How a vague briefing is converted into an inspiring formulation of clear goals that can be turned into fertile ground for innovative ideas.
- Ideas are not just a matter of intuitive luck: How the skilful application of modern creativity techniques and thought strategies systematically produces more high-quality ideas.
- Exploiting the team’s full potential: How to inspire the “collective brain” of a creative team, reduce inhibitions, encourage people to think new thoughts and open up new concept areas.
- A new life for difficult or long-term customers or projects: How to re-inspire “burnt-out” teams and prevent production of clichéd ideas.
- A new creative culture for more big ideas: How to gear up ideas to withstand negative attacks by critics and experience how professional idea management strengthens ideas and protects them until implementation.
- 200 ideas in 90 minutes: How new creativity techniques help generate a surprisingly large quantity of high-quality ideas either in a team or on an indivual basis.
- Motivation as the key to achieving top creative results: How to bring more fun to a team’s creative projects and at the same time boost the creative potential of each team member.
Who benefits most?
Our course is designed mainly for professionals from the creative industries. To enable optimum practice transfer to the business environment it makes sense to also invite staff members from project management, customer service or even from management. Who should take our course?
- Managers, managing directors and board members
- Creative directors and art directors
- Creative department staff
- Key account managers and project managers
- Freelancers from the creative industries
General conditions for a two-day training course
- Optimum group size: 12 to 16 participants
- Possible training modules: 2 consecutive days
- Duration of training each day: 09.00 – 17.00
- Training documents: handouts, 4 books and the “Creative Sessions” toolbox
Programme
Day 1
08.45: arrival
09.00: start of training
13.00: lunch
17.00: end of first training day
2. Tag:
09.00: start of training
13.00: lunch
17.00: end of course
Languages
We offer all training courses in either German or English.
Training modules: set-up of a creative department and idea management
If it is your aim to establish a new creative culture in your business or set up an internal idea factory or innovation department, we would be happy to assist you in working out a scheme that goes far beyond an individual training course and, with our support, can then be gradually implemented and integrated in your company. For questions and a first consultation please do not hesitate to contact us.