Five examples of how Creative Sessions work!

Here are five examples of how Creative Sessions for a wide range of concept ideas can be structured. Depending on your particular task, we will develop a unique Creative Session for you aimed at producing the largest possible output of ideas in order to set you on a direct path to high-quality innovation and concepts.

›› Creative Republic

The Creative Republic will be a kind of exile for the 100 most creative thinkers in a city such as Berlin, Vienna, London or Zurich. Ideas will be generated in a hitherto unknown quantity and quality in one of the city’s most unusual locations. This could be the top floor of a condemned block of flats, for example. This space will be converted into a kind of Creative Republic and will serve as a laboratory for basic creative research. The experimental results and ideas of this creative lab will be passed directly to the client, who will then develop them to concept-ready stage in a number of clearly defined subsequent steps with the help of special teams.

›› Creative Destruction

Nothing inhibits innovative thinking more than the successes of the past. Creative Destruction offers an elegant way for you to take emotional leave of your biggest successes. Mixed teams of in-house and outside experts meet for three days, for example, in a location far removed from the day-to-day business. In the relaxed atmosphere of a Spanish finca, your own products or services would uninhibitedly be pulled apart, criticised, analysed, destroyed, damaged and put together again. The idea is to develop a field for experimentation in which anything can be tried out “no-risk” and most importantly to open oneself up to an abundance of new ideas. Coming gleefully through this experience, you will experience a new freedom in which real innovation is once again possible. Your competitors' products could also be used for this exercise. Leave no stone unturned in your quest to discover what is bad about these products, how they can be damaged, taken apart and combined together in an absurd manner, turned into something else or used for a different purpose. This will teach you a lot about your products, your competition and yourself. Another key aim of this exercise is for you and your teams to look far beyond the boundaries of your industry or segment in order to develop combinations that promise a huge number of new innovation concepts.

›› Creative Reframing

Your product or service was devised and launched in order to serve a highly specific purpose. But did you know this product was being used in a completely different way by sections of its target group? Creative Reframing gathers people together in an inspiring location from your target group, from other cultures, from the competition or from schools in order for you to investigate together how else your product could be exploited or used. For example, a group up to 60-strong could be brought to an unusual place such as an offshore drilling platform to playfully investigate: who other than members of its core target group could find a certain product useful? What exotic or undiscovered markets are waiting out there for this product? Where else could this product be used or applied other than in those areas for which it was developed? Could parts of it be used differently? Alternatively, what could be added to it in order to make it attractive to specific target groups?

›› Creative Clubbing

A series of Creative Clubbing evenings are held in the coolest clubbing location in the city. The aim is to develop ideas in a relaxed way with up to 200 guests. Music, drinks, cool guests and attractive organisers. What's unusual about it is that moderators provide motivation and structure, large images are projected onto the walls setting the themes and outlining the creative methods and small groups of people are gathered around high desks. One moderator per desk directs the flow of ideas from the team and notes down the ideas on a laptop from where they are transmitted to a team at the company's premises. Creative Clubbing is particularly well suited to services and products that need to be further developed or improved.

›› Creative Battle

The idea behind Creative Battle is to develop 500 ideas in 500 minutes. In-house staff compete against internal teams to see who can generate the largest number of ideas in the shortest space of time. The teams play against the clock, experience positive pressure, develop a fighting spirit and produce an incredible number of ideas. Sporting venues of all kinds offer the best setting for Creative Battle. Experimental contests provide for significant levels of physical activity which then has a stimulating effect on the creativity of the participants. Afterwards, the large volume of raw ideas is given to special teams for development to presentation stage in a number of subsequent steps. Creative Battle is an ideal way of breaking up ossified structures and expanding the field of vision of in-house teams of experts. The end result is up to 30 exciting concept ideas.

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