Locations

It’s extremely interesting to learn that many of the most successful and thrilling ideas occur not at people’s desks or in sterile meeting rooms but in inspiring places that are totally unconnected with their jobs. Nevertheless, hardly any companies have had the idea of using this insight to their advantage and taking the idea generation part of their innovation projects out of the office. The decisive factor is not how creativity functions but where it occurs. It’s all about creating a particular climate or creative setting that will provide participants with everything they need to travel far beyond the existing boundaries. The motors for this are emotion and motivation. We would like to show you a few examples of inspiring locations where successful Creative Sessions for major innovation projects could be held.

›› Sterile meeting rooms?

When was the last time you had a brilliant idea in a meeting room like this? In the following we offer you examples of inspiring locations in which to hold successful Creative Sessions for important innovation projects.

›› New perspectives

Clear your head, look at things differently, from a new and exciting perspective, and free yourself from the confines of everyday life. There are numerous interesting locations that offer you a fresh view and whose lofty height has a powerful, stimulating and motivating effect on the team. For example towers or high-rises.

›› Freedom from the usual rules

Just imagine you and your team were given access to a building in which you could do all the things that were normally frowned upon, giving rise to a creative process that consists of movement, experiment and crossing boundaries. There are certain locations that allow people to venture far beyond the usual limits and norms. For example buildings that are about to be renovated or that have been slated for demolition.

›› Gaining new insights through distance

Creative Sessions are ideally suited to key projects and important innovations that are designed to play a decisive role in the future success of a business. In order to provide the right framework for plans of this type, a clear separation from day-to-day routines can be crucial because nothing blocks creativity more than intense proximity to past successes or for that matter failures. Locations in Spain, France and Italy offer themselves as ideal settings in which to develop new concepts and the big idea.

›› The unusual stimulates people’s curiosity

Creative Sessions can be held in unusual surroundings that are completely new for the participants and therefore excite, astonish, unsettle, inspire and enthuse them. What effect might two days on a freighter in harbour or on an oil rig have?

›› Self-contained parallel worlds

Depending on the project and task in hand, Creative Sessions can also unfold calmly, peacefully and reflectively. They can form a self-enclosed world out of which new ideas pour forth. A monastery, perhaps.

›› Public places

Creative Sessions can draw inspiration for their participants from the real life on show in public places and institutions. Use what you see as a trigger for new ideas. Busy places such as libraries, museums or shopping centres are ideal.

›› Natural and authentic

A well-chosen location can take participants back to essentials in order to help them develop simple, clear solutions. Creative Sessions can be held in alpine huts or mountain hotels, for example.

›› Over-stimulation and opportunities for play

Imagine your team is surrounded by a huge quantity of items and objects that on the one hand invite participants to play and on the other serve as stimuli for new ideas. The more stimuli and the further removed from the actual theme of your project the better because chance is widely acknowledged as one of the most significant sources of ideas. Ideal for this are factories, warehouses, supermarkets, DIY superstores etc.

›› The creative forge of the professionals

A Creative Session can also be held in the hallowed halls in which professionals in the creative industries normally hammer out their ideas. For example photographic studios, advertising agencies, artists' studios and film studios.

Contactform