Creative tools

Creative tools are not creative in themselves and do not produce ideas – this is always going to be the job of the individual team members. Creativity takes place in the mind, in the imagination, in your inner eye, in your fantasy or however else you wish to describe the phenomenon. But it doesn't just happen by itself. In order for it to happen, something special is required, something that can be neither learned nor practised: motivation. This is an important reason why Creative Sessions pay more attention to the overall creative setting and creative environment. The emphasis is on team composition, location and creative methods in that order. The first two factors determine whether the decisive emotional spark is present or not and whether the motivation is there to make people think creatively. Only then do the thought strategies used by leading creative thinkers come in. Many of the so-called classic creative techniques neglect these aspects, concentrating instead on arranging cards on pinboards or doodling on flip charts. Creative Sessions do not use creativity techniques in the traditional sense. Instead, they try to motivate participants to apply creative thought strategies selectively and skilfully by providing a stimulating creative environment.

The creative tools used in Creative Sessions

Below, we have outlined five of the key creative tools that not only result in an enormously high output of ideas but also influence the quality of those ideas.

1. Idea development

During a Creative Session the entire idea development process is clearly structured in order to prevent the usual fictional loss. The individual phases of this process are strictly segregated and are based on the ten steps that enable professional creative teams to achieve top creative results. Further details can be found under the menu item “Idea development”.

2. Knowledge management and research fields

Creative Sessions open up exotic and highly specialised areas of knowledge, explore them in depth and bring together extremely diverse areas in new and inspiring ways. These “playgrounds” represent the research field in which the participants operate.

3. Inner imaginative worlds

During a Creative Session the participants are invited to open up the “black box of creativity” and make deliberate and structured use of many tools they were only intuitively aware of before. This enables them to stage-manage their own imaginative worlds.

4. The thought strategies of top creatives

Participants in Creative Sessions can also delve into an interesting toolbox of thought strategies based on the mental skills of top international creatives.

5. Random chance & the culture of mistakes

Some creative tools show teams how to use chance in an informed and elegant way in order to help with the generation of ideas. This gives rise to a (welcome) culture of mistakes that provokes a multitude of unusual and surprising ideas.

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