›› What are Creative Sessions?Creative Sessions are the most fascinating creative events in the history of innovation. They are radical, inspiring, out of the ordinary and challenging. Creative Sessions bring people together in specially constituted teams in order to develop outstanding ideas in a radical new way. Outside the framework of their usual routines, the team members systematically produce innovative ideas and concepts of hitherto unknown quality in a hitherto unknown quantity. In two days, for example, 20 participants will be able to produce more than 1,000 raw ideas from which up to 60 valuable innovations or concepts can be derived in a series of subsequent steps. It is all about big ideas! Because the first link in any value-added chain has to be extremely well forged, an entire Creative Sessions process can take up to 14 days. Creative Sessions start for budgets of 44,000 euros and can be scaled up to meet the demands of a given project as necessary.
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It is generally very difficult to strike out in a radical new direction within the existing structures of successful companies. This is because past success becomes a kind of dogma or blueprint for future action and no one is allowed to question it. As a result, radical innovation generally takes place elsewhere. It is initiated either by new players in the market or competitors from adjoining sectors. Seriously innovative projects only stand a chance if they are outsourced from the outset. It may seem like a paradox, but success, experience, know-how and strength can act as enormous obstacles to companies taking creativity seriously as an opportunity for the future.
The focus of Creative Sessions is on all areas of the creative industries as well as on innovation within the leisure and entertainment industry. One of the main goals is to transcend or break down the boundaries between different sectors in order to open up new, unlimited concept areas for your project. The following list offers a few examples of the industries and areas to which Creative Sessions are particularly well suited.
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© by Mario Pricken, 2006