Amazon Leserstimmen

›› Was Leser über die Bücher von Pricken sagen!

Die folgenden Buchkritiken wurden den Internetseiten www.amazon.com und www.amazon.de entnommen und beziehen sich auf die beiden Bücher »Kribbeln im Kopf« und »Visuelle Kreativität«.

***** Glamourous to Look at - A Pleasure to Read
Reviewer: Susanna Hutcheson (www.powerwriting.com)
(Wichita, KS United States)

This is a handsome book and one you'll want to display for visitors and others you want to impress. Oh, come on. You do want to impress people, don't you? But more importantly, this will be a book that you will refer to often when you need a concept, an idea. If you are in advertising as a copywriter or artist or in most any capacity, this book will benefit you greatly. Oh, you can read it in one or two days. But you will need it handy often. If you are like me, each new project brings a blank slate which must be filled. If you are lucky, you have gobs of ideas. But if you're like most of us, you'll draw a blank. This book will help when faced with that awful blank. If you are in advertising and depend on your ideas or the ideas of a team, buy this book. You won't be sorry.

***** 6 stars out of 5, actually
Reviewer: Phil
(Quebec, Canada)

This is the best book about creative advertising ever made ... (obviously).

***** Can't believe this book is for $27.17
Reviewer: Dias J Kurian
(India)

Is the publisher of this book into social service? What a class apart!! What a class apart! For the first time I smoked less while reading a book. Thanks Mario and team for reducing my smoking.

***** Best of It's Kind
Reviewer: Richard C. Kelly
(New York, NY)

This book doesn't just show you great ads, it breaks down the process of how to create them with techniques you can apply, both to individual work and to group processes.

***** The Un-Textbook for Aspiring Creatives
Reviewer: Glenn Griffin
(Austin, TX United States)

For any of you preparing for careers as art directors or copywriters, this is a great resource. It's about application. It's about showcasing great work AND revealing the thinking strategies behind it. Kudos to Pricken for going this extra mile and helping to demistify the process. I plan to require the new paperback edition in the portfolio classes I teach.

***** Save your job
Reviewer: Kishore E D "kishoredharma"
(Dubai)

You need to come up with a killer concept tomorrow. Or you might lose your job and become an advertising outcast. You'll forever be known as the guy with stale ad ideas. You can never set foot in a decent agency again. OMG! Then someone told you about this book. You read it. You save your job.

***** A must have for advertising amateurs & professionals
Reviewer: Safouane El Mansour "S A F 1"
(Chapel Hill, USA)

A classic! All the great ads of the last decade are in there. Don't go for a job interview at an ad agency without going through this book. The great thing about this book is that it's not a coffee table book. All the images are illustrations for a carefully drafted book on the different ways to exploit your own creativity to produce potentially great ads.

***** Ein Must-Read für alle Kreativen und Interessierten
Reviewer: Jens Plasger
(Hannover, Deutschland)

Brausestäbchen, die nicht durch den Magen gehen, sondern im Kopf kribbeln: Davon hält Mario Pricken in seinem Buch reichlich bereit. Messerscharf werden Prinzipien kreativer Wege analysiert und butterweich zum auf dem Gaumen zergehen lassen werden Hunderte von aussagekräftigen und anschaulichen Werbekampagnen serviert. Es ist ein Festessen, das Pricken dort am Beispiel der Werbung für den Leser aufbereitet hat und dessen Prinzipien sich auch auf andere Anwendungsbereiche zum Nachkochen übertragen lassen. Ein Gourmethappen folgt in dem ästhetisch sehr ansprechend gestalteten Buch mit seinen hochwertigen Abbildungen dem anderen. 'Begriffe ohne Anschauung sind leer, Anschauungen ohne Begriffe blind' lautet das Zitat des berühmten Königsberger Philosophen Kant: Pricken gelingt es, Begriff und Anschauung von Kreativität und Kreativitätstechniken auf eindrückliche Weise zu kombinieren. Ein Must-Read für alle Kreativen (nicht nur in der Werbebranche) und solche, die es erst werden wollen.

***** So many ideas, so little time!
Reviewer: Lalindra Nana
(Colombo, Sri Lanka)

This is one of the few Creative Manuals that has managed to pack a huge volume of ideation in advertising, into one single book! It's an excellent read. There are many many tips to learn from, along with excellent up-to-date examples. Priced good too. It continues to be a valuable resource book to inspire me and anyone else who wants to improve their skills in creative communication.

***** Djuice
Reviewer: M. S. Petersen "dr snuggles"
(South Africa)

The book was fantastic. I'm an advertising student and it has come in especially handy when I'm stuck for ideas. Cool campaigns and lots of insight into getting those juices flowing.

***** Handy and full of great ideas
Reviewer: M. Krstanovic
(Melbourne, Victoria, Australia)

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover. It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book. A very good buy with lots of pages of 'wow'.

***** Excellent book for Ads
Reviewer: mu-k
(China)

Clearly structured. Brilliant ideas bring you to a new advertising world. I like it!

***** The Best Book on Creativity in Advertising Ever Written!
Reviewer: L. Chambers
(New York, USA)

This is a one-of-a-kind resource for creative thinking in advertising, marketing and design. Do yourself a favor: Buy this book for yourself, your colleagues and your clients. Creative Advertising is timeless and you will constantly use it when you need great ideas. It's a creative thinking workshop for professionals in a book!

***** Open your mind!
Reviewer: mmoro73
(Italy)

With this book you will learn how to think, plan and design working-advertises. Lots of well-known advertises are analyzed in order to understand why the author did all the decisions... what to design, what message you want to transmit to the viewer and so on. You will not find "how-to-do-it" or "hands-on" sections, but only suggestions on how to think about a product, how to design it and what customers will think viewing your artwork.

***** Boost your imagination and creativity
Reviewer: A reader
(London, United Kingdom)

Pricken has done something unique: Written a creativity workbook that is actually creative. He outlines both the big picture principles of creativity and what blocks us as well as very detailed, practical exercises, which guide the reader through the logical, common sense steps of creativity. I've given it to three friends already!

***** Ein geniales Standardwerk
Reviewer: Robert Weindl
(Wien, Österreich)

Im Normalfall werden derartige Basiswerke aus dem Englischen ins Deutsche übersetzt. Der Kreativ-Guru Pricken hat das Gegenteil geschafft. Auf 270 Seiten zeigt er, was in den Köpfen der international besten Kreativen vorgeht und wie man dieses Wissen für sich selbst nützt. 300 witzige und erstklassige Kampagnen dienen als Beispiele für seine praxistauglichen Kreativitätstechniken. Dieses Buch empfiehlt sich vor allem für Werber und Marketer, die glauben, schon alles zu wissen, denn es ist kein simpler Ratgeber oder ein nettes Buch zum Nachschlagen, sondern es ist schlichtweg die Kreativbibel für Leute, die ihre Denkwerkzeuge systematisch erweitern möchten.

***** Ein geniales Rezeptbuch für kreative Ideen
Reviewer: fiona_amann
(Igensdorf, Bayern Germany)

1750 Gramm schwer - 270 Seiten stark - unendlich nützlich! Das ist mein ganz persönlicher Eindruck von diesem Werk. Mario Pricken zeigt nicht nur, wie erstklassige Werbung aussieht, sondern erklärt, wie kreative Spitzenleistungen entstehen.

***** This all you really need!!!
Reviewer: A. R. Kalamut "Southside AdGuy"
(Newmarket, Ontario Canada)

This book is simple to read. Perfect to look at.What this book does is "Quick Starts" you into the creative process of creating innovative and unforgettable advertisng that works. This book gives you insights from some of the creators of the samples shown within. This is required reading for all my entry and senior level copywriting and concept classes. It is where we start looking and searching for that elusive "big idea". While it does a great job showcasing advertising that works, what makes it a perfect tool for students is the details behind the thinking strategies. While you're here add "Hey, Whipple, Squeeze This: A Guide to Creating Great Ads" to your shopping cart. The two books work well together. If you are simple interested in advertising or make your living in the ad game ... buy this book. You won't be sorry.

***** Pricken meets the Archive
Reviewer: Angelica
(Romania)

Creme du la Creme ... ads that give advertising a good name and they come with ... a map! ... you read correctly it is a map, explanatory, patient and ... funny! Cause advertising IS about fun! Doesn't give you the key to ideas, but it DOES tell you how to put calmness into the chaotic flux of ideas/creativity!

***** Ideas and Techniques from the World's Best Campaigns
Reviewer: M. Dement "Marketing Magician"
(Baltimore, MD)

This book is an outstanding resource for anyone interested in learning about developing and fostering creativity. Mario Pricken's techniques focus on applications in creative advertising. However, both his "DreamTeam" group work techniques and his "KickStart Catalogue" are valuable tools for creating novel ideas in any field. Pricken supports his techniques and theories with stunning visuals from award-winning campaigns from around the globe. He stresses the importance of applying his techniques, specifically the "DreamTeam", in creating advertisements that deliver results. The bulk of Pricken's material is composed of the "KickStart Catalogue". This section outlines numerous creative techniques that can be used to elicit novel ideas. The author backs up each one of these techniques with applications to creative advertising. The purpose of the section is to act partly as a guide for creative thinking and to act partly as inspiration for new ideas. The "DreamTeam" guidelines are a great resource for encouraging creative thought in groups. In this section, Pricken outlines what is needed in a work environment to build creativity instead of breaking it down. Additionally, the author outlines other classic creative techniques that can be applied to all fields including creative advertising. He recounts timeless techniques including storyboarding, first developed by Walt Disney in the early 20th century. Pricken delivers a stunning finish to his work by outlining several interviews with industry professionals. Marketing professors, graphic designers, account executives, and creative directors in the top of the domain all recount their take on the world of creative advertising. This book's strength lays in its stunning use of visual examples to support the author's somewhat stretching theories. Pricken's careful eye and meticulous research shine through in this work. The only problem with this book is the slight over analysis of some creative techniques. Pricken is guilty of what many marketers often do: over complicate their craft. Many of the theories put forward can be condensed into groups. While his thoughts are well researched and developed, they can be perceived as mechanical interpretations of otherwise innate processes. I would recommend this book to anyone curious about marketing, communications, or simply anyone who has ever enjoyed a creative advertisement.

***** Ideas and Techniques from the World's Best Campaigns
Reviewer: Chovaleoni
(Michigan, USA)

Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work noticeably improved after reading this book. I could go on and on, but I don't want to waste your time. Instead of reading this, you should be reading this book. You will not be sorry.

***** Very nice
Reviewer: Suresh Viswanathan
(Australia)

Very nice book with lots of pictures for inspiration. However, I would like to know how successful the ads were and how this is measured. A clever ad does not always translate to improved sales.

***** Entertaining and inspirational. This all you really need!!!
Reviewer: A. R. Kalamut "Southside AdGuy"
(Newmarket, Ontario Canada)

This book is simple to read. Perfect to look at. What this book does is "Quick Starts" you into the creative process of creating innovative and unforgettable advertisng that works. This book gives you insights from some of the creators of the samples shown within. This is required reading for all my entry and senior level copywriting and concept classes. It is where we start looking and searching for that elusive "big idea". While it does a great job showcasing advertising that works, what makes it a perfect tool for students is the details behind the thinking strategies. While you're here add "Hey, Whipple, Squeeze This: A Guide to Creating Great Ads" to your shopping cart. The two books work well together. If you are simple interested in advertising or make your living in the ad game... buy this book. You won't be sorry.